Kelly Mulder (she/her/hers)
Owner &
Independent Consultant


About Kelly

Professessional Experience

Kelly Mulder brings her wide-ranging expertise developed from 20 years in marketing and 15 years in the energy and utility industry. Her unique knowledge in research, program implementation, and evaluation enables Kelly to distill complex technical information into straightforward insights and actionable steps. She excels at managing projects with multiple stakeholders, acting as a communicator, translator, and communication bridge between project, technical, and creative team members.

These personal experiences have provided the foundation for MULDER’s vision to assure all stakeholders are represented fairly, as well as making sure each brand’s value is being used to the fullest.

For the 3 years prior to establishing MULDER, Kelly was a Director and Senior Managing Consultant with ILLUME, working on customer research and energy program evaluations. Her concentration was in utility customer research to inform marketing strategies for various utility energy programs including Emerging Tech, Demand Response, Energy Efficiency, and Renewable Energy. She has also served in many roles from Project and Marketing Manager to Marketing Director for national implementing contractors—including 12 years in marketing and program implementation roles. For the first 3 years of Kelly’s career in marketing, she coordinated all aspects of a company-wide rebranding effort with a local agency and the CEO of a local printing company, as well as oversaw the sales team’s marketing efforts.

Volunteer Work

Midwest Energy Efficiency Alliance (MEEA)

  • Committee Member: DEI and Policy (2020 – Present); Conference (2012 – Present) Committees
  • Board Member: (2019 – 2021)

About: A collaborative network advancing energy efficiency in the Midwest for sustainable economic development and environmental stewardship.

What I do: My focus has remained steady—to deepen our industry’s understanding of how individuals, communities, programs, and services can collectively create a healthy, secure, and beneficial energy future.

Association of Energy Service Professionals (AESP)

  • Wisconsin Chapter Board Member (2019 – Present)
  • Marketing Committee Member (2018 – Present)
  • Marketing Committee Vice Chair (2019 – 2020)

About: The Wisconsin Chapter works with local AESP members and interested energy industry professionals to provide an opportunity to learn, network, and socialize.

What I do:

As Event Chair, my role is to coordinate all Chapter events, and until 2020 the annual ~switch event, which we plan to reconvene in 2022.

About AESP Marketing Topic Committee: The marketing topic committee uses the expertise and imagination of its members to create the extraordinary.

What I do: Provide marketing support for the AESP Chapters and Topic Committees, as well as AESP national.

Sun Prairie Sustainability Committee

  • Committee Member Business Representative (Term: 2021 – 2023)
  • Vice Chair (2021 – Present)

About: The City of Sun Prairie is committed to making Sun Prairie a vibrant and environmentally friendly community by taking steps to conserve energy, reduce waste, and preserve our natural resources.

What I do: As Vice Chair, my focus is on promoting and enabling our schools and scholars to embrace a culture that is inclusive, safe, resilient, and sustainable.